Hermès reopens its cherished Shanghai Plaza 66 store

Hermès is delighted to open the doors of its newly renovated store in the prestigious Plaza 66 in Shanghai. The vision for this store evokes the richness of the local culture and Hermès' connection with the vibrant city of Shanghai.

The new design is established with the store’s powerful façade, which now features a long window carved into its impressive stone surface to allow more natural light to filter through. Throughout the store, a richly evocative colour palette of deep blue-green, burgundy, and caramel, alternating between matte and lacquer surfaces with added accents of plush velvet, are employed in an impactful way to create a sense of intimacy for each métier.

From the main street side entrance, guests are greeted with an animated display of women's silk and a generous offer of fashion accessories. On the other side of the mall, there is a wider selection of women’s silk and accessories, perfume and beauty. Intimate corner spaces and salons on the ground floor are dedicated to the jewellery and watches, as well as the perfume and beauty métiers. A new, sweeping staircase serves as an architectural feature and an eye-catching exploration of form that undulates. The ascent from the first to the second floor follows a gradient, hand-painted frescoed wall that carries on through to the men’s universe and home collections on the second floor. Arriving from the mall through a third entrance here, the line of sight travels past the home and equestrian collections, the leather goods, enveloped in warm and glossy tones of red and deep burgundy, through to the spacious women’s universe. Elegantly clad fitting and VIP rooms, as well as numerous lounge areas furnished with deep leather sofas and armchairs, create an inviting ambience throughout the space. This new Hermès store binds the culturally vibrant essence of Shanghai with the Parisian house’s contemporary creative spirit and fine craftsmanship.

Hermès Shanghai Plaza 66
G/F, Plaza 66
1266 West Nanjing Road, Jing’an District
Shanghai, China

Contact:
86 (0)21 6288 0328
86 (0)21 6288 0327

Store Hours:
Monday to Sunday
10:00 to 22:00