Men’s summer 2024 runway show in Shanghai
For an April evening in Shanghai, and one night only, Hermès creates an architectural playground to transport the Men’s summer 2024 fashion show into a new frame through the soaring volumes of the West Bund Museum in the historic waterfront district.
Clothing as architecture
A collection as gentle as a summer breeze, stirred by a tender strength. The look is constructed with the weightlessness of daylight, and of openwork, revealed through innovative cuts, caressing textures, nuances of colour, and the boldness of superimposition and volume.
An interplay of rigour and joy
Light plays with space, creating shadows and tracing patterns: it touches skins and reversible leathers, reveals transparencies, discloses the subtle layering and relief effects of materials.
Everything vibrates
The palette is mineral: desert, steam, ice, sage. The colours converse, calling and responding to one another.
An airy structure
The evening travels from light into night as one space transforms into the next, giving way to an immersive universe.
Film – Alexandre Silberstein
Atmosphere photography – Daniel Shea
Scenography photography – Sui Sicong
Runway photography – THESHOOT
Musical direction – Thierry Planelle